What is the best time to post on social networks? This is a question that many users and professionals of Social Media ask themselves and it is very difficult, if not impossible, to answer. To try to provide an answer, Sprout Social has produced a report detailing the best time to post on each social network.
This report has been made by analyzing 20,000 accounts and, although they offer significant data, it should be noted that the schedules will vary depending on the audience of each account, so this data should never be considered as a formula, but It is a mere guide to be taken as a reference in the different social strategies and that the schedules, as the content is published and analyzed, must be adapted to each case.
What is the best time to post on social media in 2020?
All times are shown in the report – and that will be used for this article – are based on the American Central Zone (CST).
Facebook, with more than 2.498 million active users, is the most used social network and also the first one analyzed in the report. The best time to post on this platform is between 11 AM and 12 noon on Wednesday. As can be seen in the following image, Wednesday is, in general, the best day to post on Facebook and Sunday is usually the worst. As we already told you, you have to take the information with reservations.
- Best time: Wednesday, 11 AM and 1-2 PM
- Best day: Wednesday.
- Worst day: Sunday.
On Instagram, the best days to post are Wednesdays and Fridays, always between ten and eleven in the morning. The worst day is also Sunday since they are usually days when people stay at home and disconnect from social networks to spend time at leisure.
- Best hours: Wednesday at 11 AM and Friday between 10 AM and 11 AM
- Best day: Wednesday.
- Worst day: Sunday.
In the next image, you can see what is the best time to post on Twitter. Wednesday and Friday are still the best days, especially between nine and eleven in the morning. Where a greater change is appreciated is on the worst day, which in the case of Twitter is on Saturday.
- Best time: Wednesday and Friday at 9 AM
- Best days: Wednesday and Friday.
- Worst day: Saturday.
On LinkedIn, data collected by Sprout Social suggests that the best days to post are Wednesdays between 8:00 and 10:00 AM and noon, Thursdays between 9:00 AM and 2:00 PM, and Fridays at 9:00 AM. The worst days to post on LinkedIn are Sundays and also Mondays.
- Best time: Wednesday from 8 to 10 AM, Thursday at 9 AM and 2 PM, and Friday at 9 AM
- Best day: Wednesday and Thursday.
- Worst day: Sunday.
Again, it should be remembered that these schedules are not a formula, but only a guide, since each account and each platform have their own schedules. As always, the best way to find the best time to post is to regularly analyze post results.
