SEO is the acronym for Search Engine Optimization and it is a series of optimization techniques that allow web pages to appear in the first positions of the search results of Google and other search engines. When a web page or content is positioned on the first page of Google, it increases its visibility, generates more traffic, and, therefore, increases the chances of making sales or generating more business.
Ten Search Engine Optimization (SEO) Tricks for Beginners
SEO positioning has become one of the best tools that many companies have to show themselves and gain visibility. However, to do it properly it is necessary to know some tricks and follow some basic recommendations that will allow even the most beginner to climb positions. Here we collect 10 of the most relevant:
–Creating content that is attractive to the search engine: Although the so-called User Experience is more important every day, it is equally relevant to create content that search engines can scan. To do this, you should use titles and subtitles, create short sentences and paragraphs, and use bold to highlight the most important keywords.
–Tags: When creating attractive content for search engines, it is necessary to configure all the tags, such as the title of the page (Title Tag) and the meta description. In this sense, the meta description must also be attractive to the reader, not only to Google.
-Configure the URLs: The URLs of a web page must be short, without numbers or symbols, and must be as descriptive as possible. If possible, they should contain the keyword that you want to position.
–Keywords: The content created, as well as the service pages, must be focused on a keyword. In this sense, it is important to do a good keyword search to have main and secondary keywords, as well as key phrases.
–Link profile: Another important factor when positioning a web page is its link profile. It is important to remove all low-quality links, such as spam, link farms, or paid links. At the same time, it is important to have links to authority pages.
–Internal links: Not only external links are important. You should also take care of the internal link profile, trying not to leave orphan pages and that the most authoritative pages are linked. This is especially important in strategies such as the Theme Cluster.
–Load times: Google has created the Core Web Vitals, a series of usability indicators that, as of May 2021, will become a positioning factor. This means that pages that load fast will rank better. In this sense, it is important to remove any element that slows downloads such as javascript or CSS.
–Original and evergreen content: To correctly position a web page, the published content must be original. Google can find copied content, and doing so could lead to penalties. In this sense, it is also important to publish evergreen content, that does not go out of style and that adds value at any time.
–Content extension: The content extension can influence the positioning of a page. Although Google also positions short content, each piece of content must be long enough to explain the subject matter in detail. It is not good to write “empty” content to fill in words, nor is it good to summarize a topic as much as possible, leaving questions in the air that could have been resolved with a couple more paragraphs.
–Constant analytics: On the other hand, it is important to analyze the performance of web pages periodically. In this way, it is possible to find bugs or errors that make you lose traffic and, of course, fix it. Similarly, it is also important to conduct regular SEO audits of web pages to make sure they always work well.
