Tuesday, May 30, 2023

Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp


If you have come this far it is because you are looking for email marketing platforms similar to Mailchimp that offer you a simple to use interface, efficient service and, of course, a good price.

It is true that the famous chimpanzee’s company is a benchmark in the sector and, especially if you are new to the world of email marketing, it is probably even the only one that sounds familiar to you. But despite its reputation and years of experience (Mailchimp was born in 2001), there may be better options for you.

There are many alternatives to Mailchimp (some even free) and in this list, we are going to talk about 11 of the best that we have tested. But to make sure you find what you really need, you first need to know what Mailchimp is, how it works, and what are the features that have made it such a popular platform.

Mailchimp is an email marketing platform. The secret of its popularity is due to the fact that:

  • It was one of the first tools to offer a really easy to use email editor. In this way, just by selecting one of its pre-designed themed templates and the drag and drop functions, you can create incredible email designs that attract the attention of those who receive them and make you stand out from the competition.
  • It offers super detailed reports that allow you to track the performance of your campaign and know in-depth your audience and their behavior.
  • It allows integration with your Google Analytics account and with your social networks, as well as activating the geolocation option. In this way, better segment your campaigns.
  • It offers workflows and automation that, although quite basic, are especially useful for e-commerce. In this way, if you connect Mailchimp with your store, you will have the possibility to segment your audience and send emails, for example, only to those people who have abandoned their shopping cart.
  • Mailchimp free offers quite a few possibilities for those who are just starting out and are unwilling or unable to spend money on email marketing. In exchange for sending with the company logo, you can send up to 10,000 emails each month, to a base of up to 2,000 contacts and have access to one-step automation. However, you will not be able to access such interesting functions as A / B tests, segmentation, customizable templates, or 24/7 customer service, among others.

When should you look for alternatives to Mailchimp?

With all the advantages that this platform seems to offer, you will wonder why there are people who want to look for alternatives. Here are some reasons:

  • Price – If you don’t have enough of using Mailchimp for free, the paid versions can be a bit expensive. Above all, because they do not have a fixed price. The most basic version (Essentials) starts at $ 9.99 / month, although you can customize it by adding additional functions, so you are not sure how much you will have to spend.
  • Automations – As we have commented in the previous section, the automation that Mailchimp offers is very basic, which makes it position itself behind other email marketing platforms that we will talk about below. Above all, something so important to trading, such as segmentation, leaves much to be desired. Also, if you want to build custom automation, this is not the tool for you.
  • Very changing user interface – It is true that this could be a positive point, as it shows Mailchimp’s constant commitment to innovation and renewal, but sometimes so much change is very annoying and causes a lot of confusion, especially if you are in a hurry.
  • The ease with which free accounts are blocked – The number of bounces or negative reports can cause your account to be closed without warning, which can be a big headache.

As you can see, there are good reasons both to use this email marketing platform and not to. It all depends on your specific needs and what you are willing to pay. So that you can see that in the world of email marketing there is life beyond Mailchimp, below, we present the best alternatives based on our own experience.

Alternatives to Mailchimp: Effective Email Marketing Beyond Monkey


Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

As usual, when we find an alternative to one of the platforms or services that we analyze, we like to put it first. That does not mean that it is better (if you are a regular reader of our website you will know that we use the word ‘better’ with tweezers, because what is best for us does not necessarily have to be for you, and vice versa), but simply that it is a good option and, in addition, it will offer you customer service in your own language. Something that can be very useful in times of emergency or when you have a problem.

Acumbamail beats Mailchimp in things like customizing forms, sending transactional emails, and pricing. In addition, it offers the possibility of requesting new developments, in the event that your company discovers that it needs the functionality that is not contemplated in this platform. Something very difficult to happen, since Acumbamail, offers a wide range of possibilities, but it is good that it exists. Because you never know …

In favor of Mailchimp we will say that, if you use its free version, it is more advantageous than Acumbamail’s, since it allows the sending of up to 10,000 emails per month (to 2,000 subscribers), compared to 2,000 emails/month (to 250 subscribers) offered by the company.


Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

SendinBlue offers almost all the functionality you have in Mailchimp, at a much cheaper price. In addition, in terms of segmentation of the audience and automation, this platform whose servers are in the territory of the EU (France, to be precise) and many countries, wins by a landslide.

And, if SMS Marketing is part of your business strategy (a channel that has more than proven its effectiveness), in this alternative to Mailchimp you can do it directly, without having to download any plugin.

Plus, even as a free account user, SendinBlue provides you with unlimited targeting, reporting, real-time analytics, and plenty of email and SMS customization options. Of course, with a limited daily delivery of 300 emails.

As if that were not enough, its simple interface and its usability are two more points in its favor and make it one of the best alternatives to MailChimp to consider.


Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

Another email marketing platform similar to MailChimp, but that far exceeds it if you are looking to use the free version is Mailrelay. In addition, its servers are hosted in the European Union, which adds extra peace of mind, since you are sure that they are complying with European data protection regulations.

Free Mailrelay allows you 15,000 monthly shipments and a database of 3,000 subscribers. But, if in addition to registering you follow the company on YouTube, Facebook, and Twitter, you will get a whopping 75,000 monthly shipments, to a database of up to 15,000 subscribers, an amount more than enough for most SMEs.

Mailrelay also has a Standard and an Enterprise plan, which can be contracted monthly (with a 12-month stay) or through prepaid vouchers, whose prices depend on the number of emails to send and the added functionalities that you need.

Another advantage of this alternative to Mailchimp is that its customer service is also available in many languages (English in addition to Spanish and Portuguese), something very welcome for those who are not fluent in the language of Shakespeare.


If you are looking for free alternatives to Mailchimp, GetResponse is not one of them and even its most basic account will cost you $ 12.30 per month for 1,000 shipments.

But, if your needs have to do with automation, sales funnels, or webinars among many other possibilities, you should definitely put Get Response on your list. This powerful marketing platform has prices that adapt to all budgets and has different plans, depending on the degree of customization and shipments you need. In addition, despite its many functionalities, its design is simple and it is very easy to use even for the inexperienced.

Another important thing that GetResponse surpasses Mailchimp is the ability and ease of moving subscribers from one list to another, as well as a great landing page editor that allows you access to different image banks.

However, at the level of analysis tools, although Get Response includes many, Mailchimp continues to lead. Of course, in terms of possibilities and level of customization, GetResponse is the absolute winner.

Constant Contact

Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

Constant Contact is one of the alternatives to MailChimp that works the most to help its users. Web seminars and free courses to learn how to get more out of your email marketing campaigns as well as a constant concern to make its platform more simple to use are two of the main features of this provider.

This alternative to Mailchimp has varied and easy-to-use tools, which make it the ideal email marketing platform for small and medium-sized businesses. Possibility of creating lists, access to a wide variety of templates and images, integration with social networks and e-commerce platforms, and multiple analysis tools are some of the functions that ConstantContact offers.

Unlike other alternatives to MailChimp, Constant Contact adopts the same Get Response policy and doesn’t offer a free plan. Its two payment plans are Email and Email Plus, which start at $20 per month and $45, respectively, and go up depending on the number of contacts you add to your mailing list.

To help you decide on their service, this email marketing platform offers you the possibility of having a 30-day trial and see if what they offer suits your needs. Also, you should take a look at the tutorials that you will find on their website. Its content is very educational and will help you better understand this powerful promotional tool.


Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

MailerLite is very easy to use and has one of the best and most varied template banks so that you can easily customize your newsletter. This alternative to Mailchimp is ideal for small businesses, freelancers, and bloggers, but it leaves a lot to be desired if you are going to use it at the e-commerce level. To optimize your sales, you will need more advanced tracking and segmentation tools, since MailerLite’s are quite short.

Otherwise, you have all the classic integrations, email automation tools, and everything one would expect from email marketing software.

One of the points in favor of this platform that competes with Mailchimp is its customer service, which is available 24 hours a day, 7 days a week, both by email and by chat or telephone.

Compared to free Mailchimp, MailerLite is not far behind. In its free version, it offers up to 12,000 email shipments per month to a database of a maximum of 1,000 subscribers. (Remember that in Mailchimp for free you can send 10,000 shipments, but have up to 2,000 subscribers.) However, the Free version of MailerLite allows you to use many of the premium functions, such as editing your landing pages and some automation.

The MailerLite Premium version, which you can try for free for 14 days, has scalable prices depending on the number of users your database has. The cheapest plan costs $ 10 per month and allows unlimited email sending, as well as full access to Premium tools, to a database of up to 1,000 users.


Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

DotDigital is one of the most innovative Mailchimp alternatives and stands out from the rest for its SMS marketing service.

Its automation tools are quite easy to use and its email editor is more than enough to help you create a newsletter with which to capture the attention of your audience. That without having the ability to incorporate surveys into your shipments.

Apart from real-time APIs and integrations with all the basic platforms, DotDigital offers many options when it comes to automation and email marketing tools. This, added to the possibility of audience segmentation and the simple newsletter editor (it works by dragging and dropping) makes this platform one of the best alternatives to Mailchimp.

The system analysis and reporting monitoring provide DotDigital, although not as sophisticated as MailChimp, provides the necessary information that will allow you to make decisions based on data and increase your conversions.

If you want to get an idea of ​​how Dot Digital works and find out if it is the alternative to Mailchimp you need, you can try it for free for 14 days. The company does not have monthly prices or bonuses and its system works based on personalized plans. If you want to know how much it will cost, you will have to contact them through the form that you will find on their website.


Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

Another alternative to Mailchimp with customer service in many languages is Doppler. In addition, on its website, you will find tutorials, both in video and free ebooks, that will help you not only to use the tool but to learn various strategies to make your email marketing more effective.

Unlike Mailchimp for free, Doppler only allows you to send emails to a list of up to 500 subscribers, although the number of shipments is unlimited.

Instead, thanks to its multiple possibilities for audience segmentation, automation, and integration with most of the classic platforms, Doppler has earned a place in our list of best alternatives to Mailchimp.

In addition, its HTML editor allows you to design personalized emails in a few minutes, something that if you don’t know how to do it, you can learn in a few minutes thanks to the specific ebook that Doppler has created for this purpose.

As for rates, you can choose the monthly payment option (which will vary depending on the number of subscribers and starts at $15 / month) or the prepaid voucher. In this case, as happened in the case of Mailrelay, you will pay only for the number of shipments you make and when it is finished, you decide whether or not you want to buy another voucher.

You can add SMS messages to both options to complete your marketing strategy and achieve better results and increase conversion.


Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

Mailjet is one of the alternatives to Mailchimp that, despite having been in the market for longer, has managed to adapt to continue competing in the field of email marketing.

In addition to the classic automation functions, multiple newsletter templates, and tracking tools, this platform can perform real-time analysis of your shipments, which will allow you to collect interesting data on the behavior of your contact database. As if that were not enough, it allows a comparison of campaigns, in order to make sure to collect enough data and determine the success or failure of each one of them.

In terms of operation, it is quite similar to Mailchimp, although perhaps more recommended for beginners, mainly due to its extreme ease of use.

Another advantage of this email marketing and transactional email platform is that it allows you to contract an additional SMS marketing service with which to reinforce your campaigns if you wish.

If you are looking for a free alternative to Mailchimp, Mailjet may be a good option. However, your shipments will have a limit of 200 emails per day and a maximum of 6,000 per month. In addition to the Free option, this platform has a Basic account (from $9.65 / month) and a Premium account (from $20.95), which will increase in price depending on the number of emails you have to send per month.


Alternatives to Mailchimp: Effective Email Marketing Beyond Mailchimp

One of the cheapest alternatives to Mailchimp that includes more features in its free version is Moosend. If your list of subscribers has less than 1,000 users, with the Free version you can send unlimited emails, have access to registration and subscription forms, analysis and monitoring tools, automation, and even segmentation. And all this in a personalized way, without spending anything and using your own logo in the shipments (unlike Mailchimp for free, which includes its own logo).

The paid version of this email marketing platform offers better customer service and something else like, for example, an SMTP server or a dedicated IP. However, all other options are included in the free version as well. In this way, Moosend becomes one of the platforms that makes more tools available to customers of the free plan.

As for prices, they are on average 25% cheaper than Mailchimp and its cheapest Pro option starts at $ 8 per month. From there, the price goes up depending on the number of subscribers your database has.

In addition, on the Moosend website, you can find a wide range of tutorials, webinars, and tools that will allow you to learn, keep up to date with the latest trends and get the most out of your email marketing campaigns to increase your business possibilities.


Alternatives to Mailchimp - Effective Email Marketing Beyond Mailchimp 11

Mailify is another of the alternatives to Mailchimp whose interface and customer service are available in many languages. In addition, its servers are in Europe, which guarantees that they comply with the LOPD and the RGPD. eye! We are not saying that Mailchimp does not do it, only that it is easier for a company located in the EU to keep up in this regard, especially when there are changes in the regulations.

And if the security of your data is a very important factor for you, in Mailify, you can deactivate the synchronization of data in the cloud and keep it only on your computer. Something that, until now, we have not seen in any of the other platforms of this type.

In principle, the two email marketing solutions have similar functions, although Mailchimp is better at offering analysis tools, such as reports or statistics. However, Mailify also allows you to carry out SMS marketing and its editor for both SMS and Landing Pages is very easy to use, although very complete.

As you already know, a big problem with email marketing campaigns is that they end up in the Spam folder and the recipient never sees them. To avoid this, Mailify offers an interesting function that allows a free anti-spam test before making your mass mailing. In this way, you can know if there is any element that could turn your email into spam and rectify it to obtain better results.

As for the rates, in Mailify, they depend on the number of emails you send and not on the number of users that your subscriber database has. So, if you send more emails a month than you expected, you have two options: buy credits or move to the next plan.


As you have seen, there are many alternatives to Mailchimp with which you can carry out your email marketing campaigns if your budget is limited. If you want our opinion, Mailchimp is one of the best and beats all its competitors in the reports and analysis tools category, thanks to which you can improve your marketing strategies and achieve better results.

However, it has three drawbacks. The first is that neither its interface nor its customer service is available in many languages. The second, that it does not have servers in the European Union (minor hit, but sometimes it can bring headaches). The last and most determined is the price.

If you can’t afford to spend too much or if your needs are not that sophisticated, here are 11 platforms similar to Mailchimp that will help you communicate with your customers via email efficiently.

SendinBlue, Dot Digital, and Moosend have pretty much the same functionality as Mailchimp and cheaper rates. Mailrelay is the best in terms of volume in its free option, and allows sending 75,000 emails to a database of up to 15,000 users, something that is usually sufficient for most small businesses. Moosend, for its part, offers in its free version almost all the functionalities of its Premium account and unlimited sending of emails to a database of up to 1,000 users.

In general, almost all of them have a free option or at least a trial period, which will allow you to learn more about the platform and decide if it is what you need.

Take a look and choose the best one for you! And by the way, leave us a comment to see how it went. Or, share another email marketing platform that is not on the list and is worth it. Together, we will keep the lists of alternatives up to date and make them a useful and updated tool.

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